Wednesday, May 27, 2009

This is interesting

I don't read the funnies (get my news from the internet these days) but I find this interesting.

Newspaper Spider-Man is still married.

I find it interesting because it points to the difference between a newspaper comic strip audience and a comic book audience, or more specifically, to the relationship creators have with either. Clearly, newspaper audiences have more power in that relationship. My guess would be that this has to do with the fact that newspaper fans complain to the newspapers, and the newspapers complain to Marvel, and a complaint from a newspaper carries more weight than a complaint from an individual reader--it's a bigger potential cost. If Jane Comic-book-fan decides to stop picking up a title, it's not a huge deal. If the Daily Bugle decides to drop the strip (and why is the Bugle running a Spider-Man strip anyway?), that's quite a loss of revenue.

And people who read the newspaper Spider-Man, on the whole, aren't buying the paper just in order to read Spider-Man. They are casual readers. They are less willing to do the work of adjusting to the new situation. If established continuity is messed with too much, they'll just stop reading, because they don't care.

Contrast this with the comic book reader, who cares very much, and who is far less likely to successfully complete a boycott because he or she just can't go without a fix for that long.

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